But Marchionne insisted that Ferrari's crossover-whatever it may be called-would not be like the vehicles built by the rest of the super-luxury pack. "However, we are thinking of doing so as FCA, and if we will enter, with one of the brands from the group, we do not know which one it will be right now". Wheels 24 reports that Marchionne did his best to convince investors that such a vehicle "would be unique" and that it would happen "in Ferrari style".
And all that said, Marchionne reportedly stated that the Ferrari board still hadn't decided whether or not to build a crossover, so all this talk could be moot. "If Ferrari made a vehicle that has more space for occupants, looks like a Ferrari, sounds like a Ferrari, and drives like Ferrari, well - it'd be a Ferrari", but the company would have to get it right, he said.
Three years have passed since then, and Marchionne is now open to the idea of complementing Ferrari's supercar lineup with an SUV or two, including a four-seat "utility vehicle", according to sources familiar with the situation who spoke to Bloomberg. As for the Ferrari Utility Vehicle, it is said to sold beginning 2021. Whatever the motivation, Ferrari is determined to disrupt the SUV market. Pushing beyond the 10,000 auto limit would mean it would lost its "small vehicle manufacturer" status, which protects it from some USA and European fuel-use and emissions rules.
Those models, like the current US$1.5 million LaFerrari, will be equipped with an electric motor to improve performance and add horsepower, the people said.
Meanwhile, boosting output could prompt Ferrari to add a second shift to its factory in Maranello, Italy, its only manufacturing site, the people said. Mr Marchionne, 65, is set to present his final business strategy in early 2018 for both Ferrari and Fiat Chrysler, which he also runs as the chief executive.